Business-Coaching-PERSONAL-SWOT-Analysis Positive Negative STRENGTHS What do you do well? What do you better than others? What unique skills and talents do you have? What do others see as your strengths? What are you proud of, like about yourself, enjoy doing? WEAKNESSES What could you do better? What do you avoid? Where do you have less skill or talent than others? What are others likely to see as weaknesses? What do you need to face up to? INTERNAL OPPORTUNITIES What opportunities are out there for you? What trends could you take advantage of? Which strengths could you turn into opportunities? What is going on locally that you could capitalize on? THREATS What trends and threats1 could harm you? What is your competition doing? What threats do your weaknesses expose you to? What obstacles do you have coming up EXTERNAL Eg. Changing technology, government, professional or organizational policy or environmental, market, social, lifestyle, economic or demographic trends.