Whether you are writing a proposal, a business case, or a novel, you begin by considering your readers. In fact, identifying the audience for your business plan or annual report is just as important as your content. You are sharing these documents because you want something from the reader, such as money, moral support, or resources. So ask yourself, “What are your readers’ preferences, likes, and needs?” Then write to suit them, while also clearly communicating the message you need to convey.
Be Concise
Writing concisely means you write what you want to communicate with the fewest words necessary. You also must select the key points you need and omit the details you don’t.
Be Correct
Use precise grammar, spelling, and formatting. Also make sure your facts and references are valid and verifiable.
Be Complete
Have someone you trust provide feedback. Have them check for gaps, vague statements, missing charts, or invalid references.
Be Compelling
It’s not enough to be complete and accurate. Your business plan must engage, intrigue, and convince the reader to support your business. This is why it’s important to understand your audience.
Think about your audience and stakeholders. Who will read your business plan? What do you want your readers to do after they read your business plan? How will you get them to take action? Who is the reader you are most concerned about? What can you do to appeal to them?
We’ve come full circle. Consider your reader from beginning to end and craft every communication to clearly articulate your ideas from the perspective of your reader. You’re much more likely to get their attention and the reaction you seek. Happy writing!
